近些年来移动互联网发展的趋势愈发的完善，营销渠道也逐渐由单一化的渠道慢慢转变成多样化.而且随着多样化渠道的形成,销售市场也逐渐向着私域化发展壮大！

In recent years, the development trend of mobile Internet has been becoming more and more perfect, and marketing channels have gradually transformed from a single channel to diversification. And with the formation of diversified channels, the sales market is also gradually growing towards the private domain!

众所周知，线上做品牌营销有一点是非常关键的，那便是让顾客认识大家，了解我们自己的企业文化，以及加微信好友人的相关的身份和联系电话，这些对于客户来说是一个贴心行为，能够取得他们的信任。我们应该明白为什么需要这样，当我们在和客户交谈的过程当中，其实就是企业和公司之间的关系，这二者之间最重要的就是让客户形成信赖感，展现自己的地位。

As we all know, online brand marketing is very critical, that is to let customers know everyone, understand our own corporate culture, as well as the relevant identity and contact number of wechat friends, these are an intimate behavior for customers, can win their trust. We should understand why this is needed. When we are talking with customers, it is actually the relationship between the enterprise and the company, and the most important thing between the two is to make customers form a sense of trust and show their status.

相对于微信企业版来讲，我们充分利用朋友圈或是建群的形式进行管理和营销也是非常不错的，很多企业使用微信聊天群的时候，都会选择一个客户很多人服务，有多少家顾客就建几个群，这样才能让客户获得方方面面的解决方法，包含有意向的客户也是不错的选择，先拉进群，然后再做服务，这样就能够更深层次促进销售，但是在此过程中必须注意分寸才可以。

Relative to WeChat enterprise version, we make full use of the circle of friends or the form of management and marketing is also very good, many enterprises use WeChat chat group, will choose a customer many people service, how many customers will build several groups, so as to let customers get all aspects of the solution, contains interested customers is a good choice, first pull into the group, and then do service, so can deeper promote sales, but must pay attention to in the process.

说到这儿实际上就要提到针对社群营销的监管，这个就有点困难了，若是有专人负责的话必须具备各个方面的专业技能，但是基本上都是多人协作监管，这样就能够让大多数人能够接触到了顾客，进一步挖掘客户，这一类的社群营销其实是非常难监管的，需要多揣摩才能看清实际效果，这个不是一般的群管理，你面对的应该都是老总或者领导干部，你说话方式以及回复也是非常重要的，所以精英团队之间是分得工，回答更专业的问题，搞好专业的解读，这样才能显现出我们自己的专业，让客户体会到自己的专业才是王道。

This actually mentions the regulation of community marketing, This one is a little difficult, If you have a special person in charge, you must have professional skills in all aspects, But it's mostly multi-person collaborative regulation, This brings most people with access to their customers, Further mining of customers, This kind of community marketing is actually very difficult to regulate, It takes more speculation to see the actual effect, This is not a general group management, You should be facing all the bosses or leading cadres, The way you speak and respond is also very important, So the elite teams are divided together, Answering the more professional questions, Good in professional interpretation, In this way can we show our own profession, Let customers realize that their major is the king.

高效的管理及经营是非常重要的，企业在运用这个软件的时候还必须做好相应的计划方案和人员和规划，千万无法直接就来，这样会很乱，做好纸质版计划到我们每个人，这样就能够条理分明去处理了！

Efficient management and operation is very important, enterprises in the use of this software must also do the corresponding plan and personnel and planning, do not come directly, this will be very messy, do a good job of the paper version of the plan to each of us, so that we can be clearly organized to deal with!