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私域流量|武汉企业如何做私域社群营销?

2022-09-02 14:06

  在这个时代探讨垂直领域时,必须提及微信企业版。不仅仅是因为微信企业版已经彻底打通手机微信,变成公域最主要的承重服务平台,更是因为这样的平台成就了几种十分强大的私域玩法。

  In this vertical era,must mention wechat enterprise version.Not only is the wechat enterprise version has completely opened up the mobile wechat,and become the main load-bearing service platform in the public domain,but also because such a platform has achieved several very powerful private domain gameplay.

  作为微信企业版官方的服务供应商,傲亿云SCRM近些年一直致力于微信企业版私有运营管理,近年来为用户提供了提升私有各个领域工作效率解决方案。其目的是为了助力企业实现引流方法-分层次-营销推广-转型发展-风险管控工作效率。

  As the official service provider of wechat Enterprise version,Aoyi Cloud SCRM has been committed to the private operation and management of wechat Enterprise version in recent years.In recent years,it has provided users with solutions to improve the efficiency of work in various private fields.Its purpose is to help enterprises to achieve the work efficiency of drainage method-hierarchical-marketing promotion-transformation development-risk control.

  傲亿云SCRM具有便于识别相对高度信赖的品牌宣传效果。它不仅有着大量的用户承重能力,还开通了好几个流量入口的客户关系管理。其中,它是一种直接刺破企业痛点的风险管控机制,如客户提出辞职继承和会话存档。

  The SCRM has an easy to identify relatively highly trusted brand promotion effect.It not only has a large number of user load-bearing capabilities,but also opened several traffic entrance customer relationship management.Among them,it is a risk control mechanism that directly breaks the pain points of enterprises,such as customer resignation inheritance and session archiving.

私域流量


一、是将公域流量、存量用户沉淀到微信企业版。

  First,it is the public domain traffic,stock users precipitation to the wechat enterprise version.

  许多企业都在问,那便是怎样在开拓市场时将存量用户转化为微信企业版?傲亿云SCRM可以助力企业解决已有的两个问题:一是将库存量客户从其他流量入口转移至企业微信,二是帮助微信企业版环境产生新客户增涨,实现公司收入。

  Many enterprises are asking,that is,how to convert the stock of users into wechat enterprise version when exploring the market?Aoyi Cloud SCRM can help enterprises to solve two existing problems:one is to transfer the inventory of customers from other traffic entrances to the enterprise wechat,the other is to help the wechat enterprise version environment to generate new customers to increase,to achieve the company's revenue.

武汉企业

二、企业微信SCRM客户全自动招待与精细化管理分层

  Two,the enterprise wechat SCRM customer automatic reception and fine management stratification

  通过傲亿云微信企业版SCRM的渠道活码功能,客户能够实现个性化系统自动服务。检测渠道活码后,客户可以自动转至销售,并且通过朋友全自动推送搭配脚本。从标签到全自动拉群,全部过程都能够自动完成。公司可以统一明确各渠道活码的不同语音设置,既能够实现顾客的分层管理,又能确保较好的专业形象。

  Through the channel live code function of SCRM,customers can realize personalized system automatic service.After detecting the channel code,the customer can automatically transfer to the sales and push the matching script through the friend.From the label to the fully automatic pull group,the whole process can be completed automatically.The company can uniformly clarify the different voice Settings of each channel live code,which can not only realize the hierarchical management of customers,but also ensure a better professional image.

  如果您碰到客户常常反映的问题,您也可将其设置成对话阶段的自动回复内容。如果客户提出的问题恰好击中您设定的关键词(如物流信息、产品参数等)时,群组机器人将于一秒内向顾客发送参考答案,以改善顾客的消费体验。坚持做到快速响应、高效化的日常管理。

  If you encounter problems that customers often report,you can also set them up as an automatic response during the conversation phase.If the customer's question just hits the keywords you set(such as logistics information,product parameters,etc.),the group robot will send the reference answers to the customer in a second to improve the customer's consumption experience.Adhere to the rapid response,efficient daily management.

  此外,傲亿云SCRM提供一个全方面的标签管理功能,依据客户属性、行为轨迹、消费行为和社交广播节目点进行标签,使业务员可以轻松得到客户画像,判断顾客的购买意向,并跟踪购买情况及记录。利用标签功能,挑选出用户进行群发,进一步提高了运营效率和内容发送的精确性。

  In addition,Aoyi Cloud SCRM provides a full aspect of label management function,according to customer attributes,behavior trajectory,consumer behavior and social broadcast program points for labeling,so that salesmen can easily get customer portraits,judge customers'purchase intentions,and track the purchase situation and records.Using the tag function,users are selected for mass delivery,which further improves the operational efficiency and the accuracy of content delivery.

私域社群营销

三、事半功倍。

  Three,get twice the result with half the effort.

  利用傲亿云SCRM的群体运营管理功能,如群体活动统计、群体打卡签到、标签建群、群体sop、会话存档等。,进而提升公司员工经营客户群的工作效率,为用户提供精细化的服务,让每位客户都有良好的感受,提高群体活动,做到客户消费服务存留的目的。

  Use the group operation and management functions of Cloud SCRM,such as group activity statistics,group check-in,label group building,group sop,session archiving,etc.,And then to improve the work efficiency of the company's staff management customer base,to provide users with refined services,so that every customer has a good feeling,improve group activities,to achieve the purpose of customer consumption and service retention.

四、企业员工行为管理

  Four.Employee behavior management

  通过傲亿云SCRM的会话存档作用,对于汇总销售业务聊天信息,企业管理员可以即时查看,有效避免市场销售飞单私单处境;设定敏感词,当设定的敏感词被销售触发后,管理人员会同时接到消息提示,服务质量被极大的保障。

  Through the session archiving function of Aoyi Cloud SCRM,enterprise administrators can instantly summarize sales business chat information,effectively avoid the market sales flying order private order situation;set sensitive words,when the set sensitive words are triggered by sales,the management personnel will receive a message prompt at the same time,and the service quality is greatly guaranteed.

  不但如此,客户财产也能够在企业留存。成员岗位调动或是离职时,将其名下顾客公司可以分给其他员工,不需要原员工的允许、也不需要通过客户确认,新入职员工马上能够继续开展服务,且对客户了解程度一点都不会减少,客户还可以一以贯之的体验到好服务。

  Not only that,the customer property can also be retained in the enterprise.When a member is transferred or leaves,the customer company can be assigned to other employees without the permission of the original employees or the confirmation of the customers.The new employees can immediately continue the service,and the understanding of the customers will not be reduced,and the customers can also experience the good service consistently.

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